When you’re running an honest business with every intention of being transparent, authentic and genuine, you don’t want people to get the wrong idea. You don’t want people to believe that your products or service are subpar. Neither do you want them to be under the impression that you’re not treating your employees well or that you’re dumping toxic waste.
How to Be Transparent, Honest and Genuine
Your online presence can be a great way to make sure that people come to see your company as it really is. This is a great place for you to be transparent, honest and genuine. You can let people know your exact processes. You can clarify any misunderstandings. You can even boast about the things you’re doing well! In fact, this is the point of an online presence. It’s there so that you can improve your company image and sell your products/services as well.
Online Reputation and Real World Reputation
Let’s face it: a company’s online reputation has become as important as its real-world reputation in today’s world. In fact, the two overlap a great deal. Most people go online in order to find out what a company’s reputation is like. They learn about it on social media and online news. They may even read up on what a blogger has to say about it. Or they might look up a company’s reviews. These are all easy ways for a person to figure out what type of online reputation a company has.
Improving Your Online Reputation with Transparency
So it’s possible for a company to take matters into its own hands and write about its processes on its website, blog and social media pages. Even if your processes are not exactly where you’d like them to be, you can write about what you’re doing well and acknowledge what needs work. This is the kind of transparency that people require when they go to your website. And more and more companies are taking the opportunity to give their customers this information and improve their reputation.
Contact us for more information about reputation management.