As a business, your reputation is one of your most important assets. A positive reputation follows you around — and so does a negative reputation. Reputation management is a term that is often used, but reputation management must go hand in hand with reputation marketing.
What Is the Difference Between the Two?
The main difference between reputation management and reputation marketing is whether you are only being reactive or proactive as well. In this article, we will discuss why you need both and how to go about it.
Reputation Marketing – How to Be Proactive
In order to truly build a positive reputation, you have to be proactive. Let’s take your online reputation as an example. If you don’t build up your blog and profiles on social media, Google, Yelp, the BBB and other important sites, you will leave room for negative blog posts to rank on the first page of Google. It’s only a matter of when, not if, that will happen.
Being proactive includes building up your blog as a voice of authority and a source of valuable information in your industry. You should also build up your social media profiles. Encourage satisfied customers to leave positive reviews on Google, Facebook, and other sites. Connect with social media influencers and bloggers who can promote your product.
Reputation Management – How to Be Reactive
No matter how proactive you are about building up a good reputation, there will always be disgruntled customers and grumpy people who enjoy finding faults and complaining about things. That’s why you also need to be reactive.
Negative reviews from customers on review sites, negative comments on social media, and negative blog post reviews should all be responded to. Apologize and promise to make changes as necessary.
For more tips and help with building up your online reputation, contact us today.