The modern world has seen a distinct shift in the way digital marketing works. One of the most significant shifts is in how people access the internet. Gone are the days of desktops and laptops, and here are the days of mobile devices.
If you aren’t optimizing your website for this new and steadily growing sector, you’re missing out on a significant portion of your target audience. Continue reading to find out 10 statistical reasons your website needs to be mobile optimized.
- Mobile users are currently consuming data at over two times the rate traditional desktop users are.
- 72% of all searches pertaining to food and beverage industries are initiated on mobile devices.
- 56% of all retail-related searches are initiated on mobile.
- 492 million people in India alone use their mobile phones to access the internet. This is up from only 242 million in 2015.
- More than half of all digital advertising spending in 2016 was dedicated to mobile devices.
- It is estimated that American adults spend nearly 2.5 hours a day on their mobile phones. This does not account for teen or kid usage.
- 80% of all internet users own a smartphone – which means that 80% (or more) of your target audience can be reached via mobile devices.
- 80% of all time spent on social media platforms (like Facebook, Twitter, or Instagram) is spent on mobile devices. Not only this, but certain social platforms – like Instagram – can only be accessed through a mobile device (with full functionality, at least).
- More than half of all smartphone users grab their mobiles immediately after waking up.
- Nearly 60% of people stated they would not recommend a website that was not mobile-friendly. That is a lot of word-of-mouth advertising that could potentially be lost.
If you’d like information on how to optimize your website for mobile devices contact us today.