Does the thought of integrating social media into your small business marketing plan overwhelm you? With so many options, how do you know which platform to use? What are the keys that you should focus on when you get started?
Don’t fret! At Empowered Pulse, we’re here to help you draft a social media plan that targets the right kind of customer and brings real results.
Here’s a confidence booster: People like small businesses! In fact, according to Business Wire, “a recent Groupon survey found that 67 percent of Americans favor shopping at small businesses over large national chains.”
With nearly two-thirds of America on your side, why wouldn’t you want to connect with them on social media? Here are three social media strategies that our team can help you develop to drive customers, and revenue, into your small business pipeline.
1. Showcase Your Product/Services in Action
Marketing Week found that “almost 70% of consumers don’t trust advertising.” What do they trust? Reviews and testimonials of real customers. Bright Local reports that “91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation.”
Social media is a great place to curate reviews, testimonials, and spotlights of satisfied customers using your product or services in real life. Create a hashtag that your customers can use to post pictures, listen and respond to their feedback and use the power of promotion to show how you are solving problems one sale at a time!
2. Use Social Media to Humanize your Brand
Remember, people like doing business with people and social media is first, and foremost, a place to telling stories. So tell your business’ story!
Use social media to drive sales by giving people an insider’s look into how your product is made, who makes it and where the pieces and parts come from before it hits shelves. Consumers will pay more to support small businesses, especially when they connect to who you are and what you do!
3. Create a Community Online
While social media is a prime location to showcase your strengths, it’s not just about your businesses. Use social media to drive customers and sales by creating a community of like-minded enthusiasts who have found value and purpose in your product.
Consider hosting meetups or sponsoring events that spur a reason for these folks to gather together. Ask questions on your pages that new buyers may have and ask for your users/buyers’ perspective. Your goal here is to be a catalyst for a meaningful connection that creates a tribe around your product or service.
Social media is a powerful tool to take your small business to the next level. From goal planning to content creation, let us show you what a 360-degree social media campaign that delivers results can look like for you! Contact us today to get started.