You’ve heard of all the reasons why your business should have a social media account. And maybe you’ve opened an account as well and started posting regularly. Maybe you’ve even managed to gain a few followers within the first six months.
But why does it seem as if the process of growing your following is an arduous one? After all, you keep hearing about people who have got thousands and hundreds of thousands of followers. Some even have millions. What are these people doing differently from you? Here are a few tips to keep in mind:
- Try New Things: Often, people keep posting the same kind of thing on social media. But if you find that a certain type of post only leads to a limited number of “likes” and followers, then isn’t it time to try something new? Use different images or written content. Or try making short videos. Keep trying something new and you’re sure to hit upon something that will help to build your following.
- Post More: If you look at people who have built up a following on social media, you’ll find that they generally post very regularly. They may even post a few times a day. If you can’t quite manage this, then at least try to post once a day. You can assign this task to one of your employees who likes using social media.
- Make It Relatable: In order for you to build up a social media following, you have to start thinking from the point of view of your audience. You have to think about what matters to them. What are the issues that occupy them? What do they feel passionate about? What are their likes and dislikes? If you can tap into something that your audience cares about deeply, then you’re sure to build up a following on social media.
Contact us to learn more about building your social media following.