In Marketing, video has been gaining traction year over year and has been shown to increase sales for small businesses. It can feel daunting to create videos when you don’t know where to start. Fortunately, technology has come far enough that all you need is your phone and an app.
Using videos to market your business can have multiple benefits such as increasing brand awareness, generating more traffic, improving your lead generation, producing more sales, and helping your customers to develop a better understanding of your products or services. Videos catch more attention because of movement, and a well-crafted interesting video can keep viewers invested in your business and what you can offer them. There are a few different types of videos that are great for marketing, so it’s a great idea to try creating different types and find out what your audience responds best to.
Short-Form (TikTok/Reels/Shorts)
Short-form videos are great for snippets from longer videos or to share updates and influencer content. These videos range from 10 seconds to 3 minutes depending on what platform you’re on. You can either film these in the app or film and edit them outside of individual apps to distribute across multiple platforms. The number of viewers who watch “silent” or muted videos is increasing so adding captions to these videos is a good practice.
Behind-the-Scenes
These videos are perfect for sharing your process or journey. It provides insight and personal touch to your viewers and builds a relationship and trust. These can be videos of how you work, how your product is made, or how you came up with the idea for your business. These videos are more casual and conversational.
Educational Video
Videos that teach viewers are a great way to build trust in your brand. Potential customers want to find the best option for them and won’t buy if they feel unsure about your company. Providing free educational content is like an appetizer of what they’ll gain by working with you or purchasing your products. These videos are more professional and shouldn’t feel too “salesy”.
If you’re still feeling unsure about getting started, try creating videos that you won’t post. Practice makes perfect and there are lots of resources out there to help you learn and build the skills to create video marketing. Not sure where to start? We’ll help you get started on realizing your small business dreams.