Email marketing has been around for a long time, but it still continues to be useful. After all, what could be better than an email sent directly to a potential customer’s inbox which they check… Pros and Cons of Drip and Nurture Email Marketing

The Sales Funnel is one of the most important concepts in modern marketing and/or active selling. It graphs the conversion process of your audience based on the natural decision-making process and how to channel leads… ToFu, MoFu, and BoFu: Mapping Your Sales Funnel

When brands debate between drip and nurture emails, the most practical answer is often “Both!”. Drip emails go out regularly, often to everyone on the same email list at once. But nurture emails are inspired… 3 Nurture Email Marketing Ideas to Boost Re-Engagement

Leveraging Direct-to-Consumer (DTC) Marketing to Grow Your Small Business Direct-to-consumer (DTC) ​​marketing is ​​becoming an ​​increasingly popular ​​strategy for ​​small business ​​owners looking ​​to build stronger ​​connections with ​​customers and boost sales. ​​By selling products… Direct-to-Consumer (DTC) Marketing Strategy: The What and How

In the pursuit of digital marketing, there are two paths to follow and most brands pursue both in equal measure: Free content marketing and paid advertising. Among the most popular paid digital advertising options is… The Pros and Cons of PPC Advertising

Like a regular funnel, a sales funnel starts out wide at the top and narrows towards the bottom. At the top of a sales funnel, you’ll find a number of potential customers—people who have just… Guiding Your Customer Through the 5 Stages of a Sales Funnel