Video has quickly grown to dominate the marketing landscape. Without question, it should be included in every small business marketing strategy. Video is engaging, dynamic, and extremely effective at reaching your target audience. With as…
Social media marketing is one of the most effective ways of getting the word out about your product or service. Whether you’re just starting your company or your company and product have been around for…
The Sales Funnel is one of the most important concepts in modern marketing and/or active selling. It graphs the conversion process of your audience based on the natural decision-making process and how to channel leads…
When brands debate between drip and nurture emails, the most practical answer is often “Both!”. Drip emails go out regularly, often to everyone on the same email list at once. But nurture emails are inspired…
Leveraging Direct-to-Consumer (DTC) Marketing to Grow Your Small Business Direct-to-consumer (DTC) marketing is becoming an increasingly popular strategy for small business owners looking to build stronger connections with customers and boost sales. By selling products…
In the pursuit of digital marketing, there are two paths to follow and most brands pursue both in equal measure: Free content marketing and paid advertising. Among the most popular paid digital advertising options is…
Like a regular funnel, a sales funnel starts out wide at the top and narrows towards the bottom. At the top of a sales funnel, you’ll find a number of potential customers—people who have just…
When configuring your website to top the charts on search engine page results, keywords are usually the top strategy. Keyword research, keyword-rich content, and keyword-inspired content are all a major concern. Keywords are used in…
As social media continues to evolve, brands can find keeping up and maximizing their efforts across various platforms quite demanding. However, focusing on the content pillars of social media marketing discussed in this article can…
Digital marketing is composed of many elements, with new ones being added every day. A basic digital marketing campaign starts with a website, blog and social media pages. To this, one can add SEO and…