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Marketing Plans: Do You Really Need One?

Have you ever seen an advertisement and wondered what the people behind it were possibly thinking? The odds are high that if you are questioning it that much that the people who created it didn’t… 

The Important of Great Marketing Plans

Some have stated that if you fail to plan then you plan to fail. This certainly holds true when thinking about marketing plans and strategies. You can’t just wing it and expect that customers will… 

Understanding Inbound Marketing

Inbound marketing is an elusive concept for many new businesses getting into the marketing sphere. Entrepreneurs, small businesses, and self-starters spinning up their website for the first time are often puzzled by the idea of… 

Sales Funnels: A General Overview

Sales Funnels: A General Overview Also called a marketing funnel, the sales funnel is a term used to describe the process that potential leads go through from first discovering your company to becoming a paying…