Email marketing has been around for a long time, but it still continues to be useful. After all, what could be better than an email sent directly to a potential customer’s inbox which they check every day? Emails can be
Video has quickly grown to dominate the marketing landscape. Without question, it should be included in every small business marketing strategy. Video is engaging, dynamic, and extremely effective at reaching your target audience. With as little as a cell phone,
Social media marketing is one of the most effective ways of getting the word out about your product or service. Whether you’re just starting your company or your company and product have been around for many years, social media marketing
The Sales Funnel is one of the most important concepts in modern marketing and/or active selling. It graphs the conversion process of your audience based on the natural decision-making process and how to channel leads toward a purchase. However, when
When brands debate between drip and nurture emails, the most practical answer is often “Both!”. Drip emails go out regularly, often to everyone on the same email list at once. But nurture emails are inspired by a customer’s recent activities.
Leveraging Direct-to-Consumer (DTC) Marketing to Grow Your Small Business Direct-to-consumer (DTC) marketing is becoming an increasingly popular strategy for small business owners looking to build stronger connections with customers and boost sales. By selling products directly to consumers rather than
In the pursuit of digital marketing, there are two paths to follow and most brands pursue both in equal measure: Free content marketing and paid advertising. Among the most popular paid digital advertising options is PPC or Pay Per Click.
Like a regular funnel, a sales funnel starts out wide at the top and narrows towards the bottom. At the top of a sales funnel, you’ll find a number of potential customers—people who have just become aware of your product
When configuring your website to top the charts on search engine page results, keywords are usually the top strategy. Keyword research, keyword-rich content, and keyword-inspired content are all a major concern. Keywords are used in PPC targeting and keywords are
As social media continues to evolve, brands can find keeping up and maximizing their efforts across various platforms quite demanding. However, focusing on the content pillars of social media marketing discussed in this article can help cut through the noise