You sell the benefits of your product or service when you emphasize its core values to the customer. A good value proposition will help you communicate with potential buyers over several marketing channels and close the sale. You are referring to the overall value of the product or service, not the actual cost.
Sell the Benefits
The value proposition is a simple way to tell potential buyers how they will benefit from your product or service. They must know how it will make their lives better in some way.
This can include:
- How it will solve a problem and fulfill a need
- A focus on quality and the lasting value of the product
- How the product or service is exclusive
- How the product or service sets you apart from your competitors
Listen to Customers
Use the voice of the consumer to explain the benefits of your product or service. You can quote customers who allow you to use them as references or simply write a general “review” of the product.
Genuine customer satisfaction goes a long way. This why many online sellers ask for customer reviews and post the responses with five stars.
Be positive about your value statements and make sure they are clear and concise. Know your target market and use the language of the customers. If you are selling a high-end product or services, use the language that speaks of quality and luxury. If your target market is concerned about the economy, explain that your product is the best investment with long-term benefits.
Create the value proposition that works best for your business. Remember, this is separate from any generic advertising slogans. You should not need hype.
The value proposition must be genuine in selling the benefits of the products or services. Avoid using superlatives and exaggerations. Stick with the basics to show how your quality product or service will make people’s lives better.
Contact us at Empowered Pulse to create a marketing plan that emphasizes the core values of your business.