We understand.
We live in a highly competitive business world where the digital landscape and things like SEO(Search Engine Optimization), content marketing, and social media take a front seat to marketing tactics of the “old”. You want to get your web properties up and running and make sure they are ranking in the search engines. Hopefully you are already employing some of the tactics we’ve just mentioned, but did you know that many businesses are neglecting a key ingredient to success on the web?
Read on….
Where Are We?
Search engines like Google are tasked with providing highly relevant search results to users, and they go above and beyond to try and display results in an order that they find most relevant. One of the ways that they complete this task is to look at the physical location of your business as it relates to the location that their users reside in.
This is an important concept to consider because even if you don’t own a brick and mortar location, some of your potential clients will simply feel more comfortable conducting business with someone who is physically near them. Enter “Search Engine Business Listings”.
We Are Here!
Google and a slew of other search engines allow you to create specific entries within their engines containing things like your business’s location, phone number, email contact, operating hours, services provided, products offered, and so on. If you aren’t taking advantage of these search indexes, you might be missing out.
Taking the time to let your existing and potential customers know that you care about your location is important from a brand management and customer service perspective, and also from an SEO perspective. Your website can outperform your competitors simply by having a local business listing that displays to users in a specific area, especially if your competition is in the dark regarding this concept. Your site will be given preferential treatment within search indexes when you take the simple steps to keep your local SEO up to date.
More To The Picture
There are things to consider! Customer reviews, company-specific information related to a locale, customer service numbers, and simple tactics that let the digital world know about how your business operates in your corner of the world can help increase brand awareness, drive sales, and improve many other aspects of your physical and digital operations.
Management of your local business listing and online reputation is imperative to success. Search engines and users alike expect business to be highly responsive to complaints and bad reviews. Taking the time to find what customers are saying about your products and services not only helps your visibility online, it is simply good practice.
Create a process that allows you to address customer complaints, respond to undesirable and desirable comments, and stay active with monitoring your reputation while also changing the perception of negative experiences into a positive trait of your business. Offer apologies, coupons, and be creative with how you make up for “bad press”.
Let’s Talk More
Hopefully, you’re beginning to think about how your reputation online affects the big picture of your success. Contact us to talk more!