Messenger marketing refers to the act of businesses using mobile chat platforms to conduct conversations and showcase their products to prospective customers. Market predictions have shown messenger marketing as the most significant frontier for business growth. With a large portion of the consumer demographic already online, it is not hard to see why businesses need to go in that direction as well.
Why Messenger Marketing
The more traditional channels of marketing such as emails and SMS are being fazed because they’re prone to spam and more importantly, they no longer hold the interest of the population like they used to.
Today’s market is communicating on messenger apps, and it is only natural that businesses use this opportunity to venture there. The apps are easy to use and very conversational, and they also allow businesses to enter their customer’s space without being too intrusive.
What does Messenger Marketing Offer?
Messenger marketing continues to grow as a robust marketing channel with each passing day. It is versatile and provides a sustainable source for businesses to continue to grow and improve both their products and their customer relations. Messenger marketing offers businesses a number of tools so as to deal with the many emerging trends.
Messenger greetings that can be customized to appear immediately when a customer converse with the business. Instant replies that allow business to curate responses for customers depending on the conversation at hand.
Saved replies offer customers responses to commonly asked questions such as hours of operation or business location. Messenger also allows businesses to offer their clients with customer cards that bears critical business information that can be useful for building a strong relationship with the customer.
It is not hard to see why messenger marketing is the future of any business today. With a proper social media campaign, your business can join the market and start interacting with all your potential customers. Contact us today and let us help you start your digital journey into messenger marketing.