In their last survey on the subject, Pew Research Center found over 4 out of 5 Americans own smartphones. In contrast, only 2 out of 5 small businesses have mobile apps, according to Clutch. Not only are 60 percent of businesses not taking advantage of the opportunities presented by apps, most of their customers are missing out on the benefits mobile apps provide. Here are some of the most notable benefits of having your own app.
Visibility
Getting an app onto your customer’s favorite screen immediately increases your advertising reach. Every time they open their phones and scroll through to find what they’re looking for, they see your logo. Advertising works by making your brand the one they think of first, and seeing your company’s name several times a day, every day, is an easy way to accomplish that.
Rewards
Who doesn’t love rewards? Rewards programs show that you care about customer loyalty, and your dedication to them. But punch cards or needing to tell your customers how many points they have every time they come in is inefficient, slow, and can be tough to keep track of. Digitizing the whole process allows for full transparency and ease of access and understanding for everyone.
Targeted Advertising
One of the biggest boons to advertising through smartphones is geo-targeting. Navigation services are ubiquitous on smartphones, and it’s easy to take advantage of that. A mobile app can detect when customers are in the area, and send them notifications about sales and promotional offers.
Improve Engagement
There are several ways to boost engagement through mobile apps.
- Help Desk: This provides an easy way for customers to contact you with any questions they might have.
- Reservations: Whether it’s for a table or the dress a favorite customer has been eyeing, giving them a way to save it for when they can come improves their overall experience.
- Follow Up: A simple notification that asks about the customer’s last experience can help improve your business to meet their needs. It can also get you those five-star reviews.
Wrapping It Up
Mobile apps provide a wide range of growth and customer satisfaction tools for a fraction of the cost of doing each thing individually, and they carry few if any risks. Not to mention, with our team helping you create it, it’s easier than ever before. Contact us for any more questions.