Over the past several months, the marketing landscape has undergone unprecedented morphing. The Covid 19 global pandemic spanning several months exposed the need for social media for business growth. Most businesses have had to rely on social media marketing more than ever. You probably want to set your goals on the social media trend and set your business booming. Consider the following reasons you need to do so.
Why is social media important for your small business’s growth?
1. Changes in Consumer Purchasing behavior and expectations
Due to changes in the socio-economic trends and uncertainties, consumer expectations and purchasing behaviors have taken a turn. A recent Annual Retail Trade Survey (ARTS) of the Census Bureau release showed that online sales rose by 43 percent in 2020. That is equivalent to $244.2 billion. With that evidence of consumer purchasing skewness online, would you want to be left behind?
2. Social media marketing will cut your advertising budget!
Wouldn’t it be efficient to cut the cost of advertising while you find customers where they spend most of their time? It is cheaper and more effective to build your business’s brand and engage with your customers through social media. Statista shows that globally, the average daily usage of social media amounted to 147 minutes a day as of 2020, a rise from 145 minutes the previous year. Therefore, it is prudent to set your base where most potential customers spend their time.
3. Flexible Platform for Purchase
For most consumers, it is more comfortable doing shopping and interacting online. By setting up social media marketing, you will allow your customers to interact with you easily and even make some orders without the barriers of time and distance. Thus, it would be best if you granted your business an opportunity to transcend location and time.
You need a marketing expert’s help
At this age and era, conducting business without an effective social media marketing strategy is equivalent to pulling the cart before the horse. Therefore, choose a path of success with Empowered Pulse. We will guide you in professional social media marketing strategies for your business prosperity and posterity. We are available for you and you can contact us for more engagements.