It used to be that all you had to worry about was making sure that your website looked good across different desktop browsers. Nowadays, as a business owner, you also have to concern yourself with making sure that your website works across a myriad of devices.
This is an important consideration for all website owners, but it’s even more important for small businesses. That’s because, statistically speaking, if your website isn’t mobile-friendly, then your business is missing out. Mobile search is growing year after year with over 50% of searches being performed on a mobile device. If that isn’t enough encouragement for you to make your website compatible for mobile then consider this – 9 out of 10 searches performed on mobile devices result in a sale. So, as you can see, not ensuring that your small business’s web site is mobile-compatible can mean sales lost by you and gained by your competitors.
And lost sales aren’t the only thing to think about when it comes to considering the benefits of mobile-compatibility. That’s because there is also Google to consider. In April of 2015, Google tweaked its search algorithm to favor websites that are compatible with mobile devices to ensure that searchers can experience the best and most relevant results on their devices. So, not having a mobile-compatible version of your website can also hurt your site’s search engine ranking.
When you consider all of the pros and cons, it’s easy to see that creating a mobile-friendly version of your website comes will some very considerable pluses and some equally detrimental negatives. Surprisingly, even with everything being considered, many business owners have still neglected to create a mobile-friendly experience for their customers. But, by optimizing your website for mobile users, you can set yourself apart from the pack and quite easily give your business a considerable competitive advantage over the competition.
Contact Empowered Pulse today to learn more about how we can help your business reap the rewards that come with having a mobile-optimized website.