In this day and age, nearly everyone you’ll meet uses some type of social media, whether it be Facebook, Twitter, Instagram, or any one of the plethora of others. To put that into perspective, just over one in four people in the world have a Facebook account. Why not use that to your advantage by creating a social media presence for your business?
By using social media to promote your business, you’re very likely to increase your customer base. By promoting posts on Facebook or advertising on Twitter you’ll become visible to more people. With an increased social media presence for your business, you’ll also have the ability to appear more personable. You gain the ability to interact directly with customers on social media posts and reach out to them with ease.
In addition to this, you’ll be able to use your social media profiles for customer service. If a customer has a question for you but is unable to call your business, they can simply send you a message. However, if you’re away from your phone or PC, there’s still a way to interact with customers. With messages on Facebook, you can implement a chatbot. A chatbot is an artificial intelligence program used to interact with customers when you’re away. This can be used to send out promotions such as discounts, loyalty program information, and business hours. If you’d like to look more into using a chatbot, click here.
However, none of this will guarantee your success if you’re unsure of your target audience. That’s where Empowered Pulse comes in. They’ll help you create a plan to increase exposure to your customers. They’re experienced in getting the right people looking at your content to increase business, rather than simply acquiring more followers that won’t take a second look at your social media page. Contact Empowered Pulse today to learn more.