Most small business owners have to watch every penny that they spend. This means that they likely don’t have anything to put toward their marketing. They know it is important, yet they don’t have the money to put themselves out there.
However, that doesn’t mean the end. Here are some ways you can market your business for little (or no) money.
Give something away for free. People are more likely to keep coming back once they have tried your product or services. A short blog may turn into a weekly writing gig. One free haircut may mean a year full of haircuts, making this worth the cost!
Don’t be afraid to ask for referrals. Word of mouth advertising is the most powerful type of advertising. In fact, most people won’t buy a thing without hearing something about it. They routinely ask for advice before doing anything. For this reason, you can ask your customers to give you referrals. You may even try to reward these clients with a few dollars off of their next purchase.
Focus on building relationships. It is much easier (and cheaper) to keep a customer happy than it is to find new ones. Take extra time to ensure that your current customers are happy, which will lead to more referrals!
Don’t forget to network. Networking is essential for any small business. Look for places where you can meet other like-minded individuals. Don’t leave anyone out. You never know whose help you may need next!
Marketing doesn’t have to cost you a lot of money. In fact, by keeping your current customers happy, they are more likely to refer your business to others. Word of mouth marketing isn’t only free, it is also much more powerful than other types of marketing. You should also consider networking. Having people on your side can be quite helpful as you work on growing your business.
Struggling with your marketing? Don’t hesitate to contact us today to see how we can help you.