Most businesses know how important it is to have a social media presence and fortunately there is no shortage of social media platforms to choose from. Unfortunately a small business may not know which ones to choose or how to use them. No matter what your business does or what services you provide, there is definitely a space for you to showcase it online. When crafting your social media strategy, Instagram is one platform that you cannot afford to leave out. With 1 billion monthly active users, Instagram is a powerful social media force. Here are 3 ways for you to harness Instagram’s power in your business.
Use Instagram To Brand Your Business
If someone were to Google your company name, what would they see? You want them to see multiple links to your webpages, social media, blog posts, photos or reviews that include consistent brand messaging and your logo. Instagram can be used to create this consistency across the internet, allowing your company to look professional, active, and trustworthy. Since Instagram is a photo app, you’ll want to use the platform to communicate what you want people to know about your company visually. Empowered Pulse can handle the research, content creation, posting, and the posting schedule for your company so that you can focus on the other demands of your business, knowing that your social media presence is taken care of.
Use Instagram To Market Your Business
With so many users on Instagram, you may be wondering how your business will stand out. Although there are a massive amount of people on Instagram, your business can still utilize marketing strategies to identify and connect with your target audience and potential customers. Utilizing creative content, hashtags, company values, and the things that make your business unique, will attract the right audience in your niche. Then we can direct this audience to your products and services so that you can make sales.
Use Instagram To Grow Your Business
Every business owner wants to see their business experience growth in the number of products and services sold, and with their reach. Instagram is a powerful way to do both in your business. A business can grow organically, but to be the most efficient, you want a strategy that works. Instagram is a social network, so it can be used for lead generation through social interaction activities such as contests, interactive posts, or ads. Instagram can also be used as part of a sales funnel strategy, linking your audience to your sales funnel from your Instagram page.
Let us show you how to leverage the power of Instagram in your business!
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Ask about our Instagram Growth Strategies here.