Just like the old saying “all politics is local,” the same is true about business. Regardless of if the business is a national chain or a mom-and-pop store, it is operated by local people in a specific community. Local reputation is absolutely important when it comes to any business in any industry. Word of mouth advertising is still the best way to promote any business, so that makes your local reputation that much more important.
People trust locals more than anyone else. Today it is easier than ever to provide feedback, whether through social media, or even directly on the business website. Keeping a handle on this is very difficult for businesses. A person can post a bad experience on Facebook or Twitter just as they can leave a bad review on sites like Yelp. So what is the best way to manage the local reputation? Simply put, service and support.
Customer service continues to be a primary reason that people love or hate a business. The way they are treated will speak volumes to customers and people that are in their circle of influence. Serving them with good communication and in a timely manner is also part of the customer service expectation. Beyond the service you provide, your local reputation will be determined by your involvement in the local community. Sponsoring school events and volunteering time and/or materials to local charities will help promote your business as rooting itself in the community.
The local reputation is more than just offering a low price and wide variety of options. It is the way you make people feel and is best accomplished by integrating yourself in the community. When you keep your customers happy they will spread the word for you in a good way. Don’t underestimate the importance of this grassroots effort and a professional appearance regardless of how large or small you are. Contact us for help in building a professional appearance in all elements of your business.