We’re always sending and receiving messages on one app or another. The smartest companies know this, and they’re beginning to use it to their advantage. Messenger marketing is becoming the go-to way in business nowadays. So what is it, exactly, and how do you use it to boost sales?
What is Messenger Marketing?
Messenger marketing is when companies use mobile chat apps (ex. Facebook Messenger, Whatsapp, Twitter direct messages, etc.) in order to have conversations and do business with their customers. They do this mostly through the use of automated bots, known as chatbots, which can answer customers’ questions and conduct transactions without the need for human intervention on the business end.
Why Should I Use Messenger Marketing?
Simply put, you should use messenger marketing because it’s booming. It’s already one of the most popular new methods of engaging with customers, and it shows every sign of becoming more popular as time goes on. Messaging apps are already more popular than social networks, and that doesn’t look like it will change. Many companies in China are already using chatbots on the popular app WeChat, and American companies are starting to catch on to the trend. There are 18,000 bots and counting already on Facebook. Getting in on this while it’s still growing is a good move.
Messenger marketing benefits your customers, too. They’ll appreciate the instant responses of your messenger marketing campaign, and they’ll save time and energy by not having to dig up a phone number and sit on hold for half the day. Everyone wins.
How Do I Start Using Messenger Marketing?
Messenger marketing happens through chatbots, so in order to start, you’ll need to make one. To maximize the efficiency of your bot contact us. We at Empowered Pulse know all the best messenger marketing strategies, and we’ll be happy to help.