Running a business can have its challenges, and the risk of having someone post a negative review makes it even riskier. How the community interacts with your business affects how much your business grows for local businesses. Local businesses rely on their growth the spread by word of mouth.
For example, a customer tells their friends how good the food and service is at your restaurant and their three friends decide to try, and the three friends tell each three of their friends. That is how business grows and one bad review can cost you all your customers. Here we will look at how to ensure you don’t get a bad reputation and how to respond to one.
Avoid or Deescalate Situations That Can Make the Customer Give Negative Feedback
Make your customers happy by giving refunds and discounts to avoid getting negative reviews and resolving any customer care issues as soon as possible. Happy customers give the best reviews hence making your customers happy and satisfied will increase your referrals. It is a cliché, but the customer is always right; hence don’t argue with them; instead, offer suggestions.
Own Up To Mistakes
An accident can happen to your business, and the customer cannot understand. The best thing is to get ahead of the story and tell it yourself if necessary. If a fire occurs in your kitchen, you need to explain how it happened and what measures you put to ensure your customers are safe when in your restaurant.
Publish Positive Content
The best way to ensure your business has good reviews is by having that content on your website and social media posts. Have articles that describe your business on your website so that when potential customers Google, that’s what they get to see first before the reviews. A restaurant can make cooking videos to show the chef’s skills and to show customers what they gain by choosing your business.
Avoiding and managing reviews can be a good way to deal with negative reviews, but that doesn’t mean you get to avoid and manage all negative reviews. Having a safe place where your customers can leave their honest opinions, like a Facebook page or business website, will ensure you get feedback that can help you improve how your business operates. Struggling with your marketing? Don’t hesitate to contact us today to see how we can help you.