YouTube is big business! One could venture to say that YouTube has been able to tap into video marketing better than any other platform in the world. The best part about YouTube is that it has a great deal of free resources that come with it to enhance the marketing experience for marketers and consumers. What is it about YouTube that makes it so effective? In a word – trust.
Internet marketers that create content on a variety of topics have figured out how to build and audience and create trust with consumers in their niche. Just a few of the several characteristics that make a YouTube marketer trustworthy and successful include:
- Consistent updating
- Quality editing
- Approachable and friendly
- Practical and pointed
- Patient
YouTube provides the perfect blend of personal conversation with rehearsed salesmanship. Infomercials have always been effective, but have always been heavily edited and very rehearsed. YouTube allows for a more personal connection with the overwhelming majority of marketers coming to you direct from their homes!
While they are definitely pushing a product or service, the fact that YouTube is and has always been a social media platform makes it much more personalized. It feels like they are speaking directly to you and that you are getting some special and perhaps underground access. All of this adds to building trust and a lasting relationship between channel subscribers and the marketer. That doesn’t mean that YouTube doesn’t require some search engine optimization and research. The TechMagnate blog suggests that keyword research for the purpose of SEO is still important. There are a number of tools available just for that purpose.
Better than anything else, YouTube is free to the entire community and marketers large and small can work to gain a following and build their success. More people begin building their brand every day with YouTube and there is nothing to stop anyone from joining the revolution. Script your general message, point the camera and start talking about your message that you are undoubtedly excited and passionate about. The YouTube revolution doesn’t seem to be losing any steam either. Contact us for specific help in crafting your marketing efforts to get the most bang for your buck.