What is Pay Per Click Advertising and Is It Worthwhile?
Pay Per Click (PPC) advertising is just what it sounds like: you pay based on the number of people who click your ads. PPC has tremendous potential and keeps you in control of targeting. If…
How Reputation Management Works
Reputation Management Defined Reputation management is the process of keeping this online reputation positive. It involves connecting with negative reviewers to show you’re active and engaged. It also requires listing your business with updated information…
Great Tools For Businesses: Grammarly & LastPass
What Are Some Great Tools for Businesses? It’s much easier to do business effectively when you have the proper tools to do the work you set out to accomplish. While you understand that if you…
Why Launching a Mobile App Gives Your Marketing Department an Edge
Marketing your business effectively is always a challenge. Customer tastes change, competitors rise, and new platforms seem to crop up every day. It’s wise to avoid jumping on every trend. But one platform has the…
The power of Social Media for businesses
Social media has exploded within the past decade and become one of the top marketing methods in the world today. It allows for businesses to connect with customers in ways that were unheard of just…
Reputation Management for Small Businesses: Why It Matters
What Is Reputation Management? Reputation management is the process of keeping track what people are saying about your business. Your reputation consists of online reviews, comments, and information listings. Managing your reputation involves searching what…
The Future is Mobile: Why Your Business Needs an App
Let’s do a brief exercise. When was the last time you looked at your phone? (Are you reading this on your phone?) Now, what was the first thing you did after unlocking your phone? If…
The importance of mobile optimized websites
Google rankings matter. Since your business wants to do everything possible to make it easier for clients to interact with your webpage, optimizing your site is imperative. A website is a critical showcase of a…
Are You Hurting Your Brand Image by Ignoring This Popular Trend?
There’s a new platform businesses are using. Millions of people already engage with it and most visit this platform every day. So what is this platform that brands are finally starting to join? Mobile apps.…
Why Businesses Should Start Using Push Notifications
If you run or work for a business, then you readily understand the importance of maintaining customer retention and engagement in building a sustainable customer base. In an increasingly mobile world, strategies like marketing emails…