As a business owner, there’s nowhere better to do your marketing than on the internet. Throughout the years, it’s become a digital marketplace, with businesses vying for the attention of consumers. Go on any website…
Online customer reviews can sway or hinder a sale in a flash. In an oft-cited survey, 90% of respondents reported that reading positive product or service reviews had influenced their behavior. Similarly, 86% reported that…
Just how important is your company’s reputation online? In fact, your company’s online reputation can be the very reason your business continues to see ongoing success throughout the year or puts you out of business…
Messenger marketing can be useful to your business in many ways. First of all, it can help you to give more information to your customers about your company, your product or your service. Secondly, if…
Social media is an essential part of doing business these days. You may think that social media is only useful for huge companies who can hire experts to figure out complicated algorithms and get the…
The very word “chatbot” is a little bit clunky, being a combination of the words “chat” and “robot.” As you may have gathered, a chatbot is a program that answers your consumer’s questions automatically. The…
In their last survey on the subject, Pew Research Center found over 4 out of 5 Americans own smartphones. In contrast, only 2 out of 5 small businesses have mobile apps, according to Clutch. Not…
There are three major components we need to consider when creating a sales funnel: The customer’s state of mind The technology we use The message we send them Before, we’ve described the various stages and…
A 2019 study conducted by location-based marketing technology company Uberall found that nearly half of all online business listings contain inaccurate information. Previous studies have shown that businesses run the risk of consumers losing trust…
When you’re running an honest business with every intention of being transparent, authentic and genuine, you don’t want people to get the wrong idea. You don’t want people to believe that your products or service…