We’ve all had that frustrating experience of having to slide right and left in order to read something on our phones. Most of us only persevere in doing this when the thing we’re trying to…
By now it’s no surprise that social media is a key player in small business marketing plans. Having a social account is an easy way to reach a large audience of current and potential customers, highlight…
For small businesses, especially those that are just starting out, reaching out to their target audience is key to their success. The fastest way to build traffic online is through pay-per-click advertising. But since every…
There are very few people that do not have a smartphone. This, of course, can be great for business, giving potential customers an easy way to find and interact with your company. Having the Internet…
Maybe you’ve heard the words “reputation management” before, but you figure your business is too small for it to matter. What could a few bad reviews really do? The truthful answer is that they can…
Mobile-optimized websites have long been recognized as important because they allow people to look up your product or service when they’re on the go. People can look at your mobile-optimized website anywhere they can carry…
Companies around the world are integrating chatbots into their existing customer service options. Great, but why should you be doing the same? Let’s start off by defining what a chatbot is, and what they can…
As time goes on, social media becomes more and more powerful, on a personal as well as a professional level. Yes, there might be some disadvantages associated with it, such as teenage bullying and the…
We’re always sending and receiving messages on one app or another. The smartest companies know this, and they’re beginning to use it to their advantage. Messenger marketing is becoming the go-to way in business nowadays.…
Testimonials are basically statements from a person or group that provides social proof of a product or service from your business. They’re powerful because they’re personal, and they’ve worked for hundreds of years to get…