Social media is an essential part of doing business these days. You may think that social media is only useful for huge companies who can hire experts to figure out complicated algorithms and get the…
The very word “chatbot” is a little bit clunky, being a combination of the words “chat” and “robot.” As you may have gathered, a chatbot is a program that answers your consumer’s questions automatically. The…
In their last survey on the subject, Pew Research Center found over 4 out of 5 Americans own smartphones. In contrast, only 2 out of 5 small businesses have mobile apps, according to Clutch. Not…
There are three major components we need to consider when creating a sales funnel: The customer’s state of mind The technology we use The message we send them Before, we’ve described the various stages and…
A 2019 study conducted by location-based marketing technology company Uberall found that nearly half of all online business listings contain inaccurate information. Previous studies have shown that businesses run the risk of consumers losing trust…
When you’re running an honest business with every intention of being transparent, authentic and genuine, you don’t want people to get the wrong idea. You don’t want people to believe that your products or service…
Everyone is on social media nowadays—influencers, followers, companies, consumers etc. So it makes sense to use social media marketing for your product or your service. There are a couple of ways of marketing on social…
With the advent of smartphones, it turns out that a number of things you could previously do only on computers can now be done on phones. You can access any website you like via your…
If you’re trying to move your business into the digital marketing platform, you’ve probably heard of pay per click advertising (or PPC). If you haven’t heard of this, here is a breakdown of what it…